GETTING RIDERS BACK ON THE ROAD
Answering Harley-Davidson's "Let's Ride” invitation to rediscover the world on two wheels, we created a global campaign that encourages riders celebrate the power of riding. A breath of fresh after long months of lockdown the passionate bikers needed!
We always strive for creative collaboration, and our work with Harley on the campaign was no exception.
Joined together with the creative team in Milwaukee, we took the concept of “Let's Ride”, as a possibility to get riders back where they belong, on the road.
Our approach included developing the key assets and a hero piece, along with the film, directed by Jason Mamoa. We created and produced over 300 elements for use in-store, digital and social, along with a playbook for dealers.
With global distribution and coverage, this piece appealed to the masses. It also did a great brand job for Harley-Davidson and helped put them on the front foot when riders leave the pandemic.