Harley-Davidson, Campaign
GETTING RIDERS BACK ON THE ROAD
Answering Harley-Davidson's "Let's Ride” invitation to rediscover the world on two wheels, we created a global campaign that encourages riders celebrate the power of riding. A breath of fresh after long months of lockdown the passionate bikers needed!
We always strive for creative collaboration, and our work with Harley on the campaign was no exception.
Joined together with the creative team in Milwaukee, we took the concept of “Let's Ride”, as a possibility to get riders back where they belong, on the road.
Our approach included developing the key assets and a hero piece, along with the film, directed by Jason Mamoa. We created and produced over 300 elements for use in-store, digital and social, along with a playbook for dealers.
With global distribution and coverage, this piece appealed to the masses. It also did a great brand job for Harley-Davidson and helped put them on the front foot when riders leave the pandemic.
"More than building machines, Harley-Davidson stands for the timeless pursuit of adventure," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire® motorcycle."
See more of our brand work or find out about how we can work together