Powersports & Motorsport Showroom Design
Design that understands the brand, the dealer and the rider.
Our work in motorcycle and powersports retail has grown through long relationships with brands and their dealers. We spend time understanding the products, the business and the communities around each location. A dealership needs to feel true to the brand and to the people who come there to buy, maintain and enjoy their machines.
Listening to dealers helps us understand how the space works in practice. Vehicle displays, parts, accessories, apparel and service all contribute to the experience and the business. We bring those relationships into the design, from a local showroom renewal to guidance for an international network, with clear standards and room for the character of each dealership.
Connect products and people
We plan vehicles, parts, accessories and apparel around how customers explore and how staff help them. Sightlines, display and product adjacencies support those conversations. Graphics and local stories can connect the showroom to the riding experience and the community it serves.
Work with the dealer
We listen to the people running the facility and work through its layout, sales areas, service reception and gathering spaces with them. The design responds to the existing building and the dealer’s priorities, with attention to daily operations as well as the customer’s first impression.
Make standards useful across the network
We develop and implement guidance for architecture, layouts, fixtures, materials, signage and graphics. The requirements need to be clear enough to protect the brand and practical enough for dealers to use, including locations with different footprints or several brands under one roof.
A selection from our wider portfolio, built over more than two decades.
Read the Harley-Davidson project storyHarley-Davidson
Our work with Harley-Davidson spans more than 600 locations, covering architecture, retail design and brand expression. Each dealership brings its own site and community, with a shared responsibility to care for the brand.
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Read the Great River Harley-Davidson project storyGreat River Harley-Davidson
Fresh worked with the dealership team on ride walls celebrating the routes around La Crosse, Wisconsin. Local knowledge and brand expression came together in graphics that help customers connect the showroom with the riding experience.
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Polaris
Polaris needed practical guidance for its dealer environments, from materials and graphics to fixtures and layout. Fresh brought these elements together in an image program, exploring how the standards could support product stories and the customer experience.
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Read the Triumph Motorcycles project storyTriumph Motorcycles
Fresh has supported the implementation of Triumph’s corporate identity across its network, using concept design and visualisation to help teams understand the possibilities of each site.
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