Skip to content

Harley-Davidson® Fuel Facility Programme

November 27, 2023

Fresh Design International would like to extend our gratitude to Harley-Davidson® for entrusting us as a design partner over the last two decades. Throughout our journey, we have proudly contributed to the evolution of more than 500 Harley-Davidson® locations worldwide, assisting with design, brand architecture, retail development, and full-scale project management.  

We are excited to highlight one of our latest projects, as a part of the Fuel Facility Programme , a facility renewal program that encompasses complete physical upgrades of both interiors and exteriors of Harley-Davidson® dealerships. Through our design work and consultancy as retail specialists, we have helped dealers achieve the goals of the Fuel Facility Programme with a focus on retail best practices resulting in improved operations, enhanced customer experiences, and healthy bottom lines.   

We are delighted that Harley-Davidson® has featured our Fuel Facility Programme work in their latest newsletter. The mention includes Patti McNair, Principal, Fresh Design International, Milwaukee and Fresh’s MD and COO Andres Perea, sharing their thoughts on the Fuel program and their work with H-D over the years.  See the full text of the letter below.  

Being featured is a proud moment for the entire Fresh Design International team. We are thankful for the ongoing trust placed in us by Harley-Davidson®, and we look forward to the exciting design collaborations that lie ahead.

Bring the thinking into your project.

Related serviceProgram Design Execution & Roll-outRelated workExplore our featured projects
Discuss your project

Global reach. A local conversation.

Start here. We’ll connect you with the right team.

hello@fresh.international

Prefer a local team? Choose your region.