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THE FRESH STORY

Global reach.
A human perspective.

Fresh is a global team of designers, architects, brand experts and problem solvers, with 12 office locations across the Americas, Europe, Asia and Africa.

01 / HOW WE BEGAN

Built around people.
Connected across borders.

Fresh began in Hull, England, in 2004, designing retail spaces around an understanding of how people shop and how businesses operate. Those questions still guide us today: what does our client need to achieve, what matters to the people using the space, and what makes the brand distinctive?

Projects in

countries
cities

02 / WHAT DRIVES US

Understanding your business.
Caring for your brand.

We care about our clients’ businesses, the experiences of their customers and the brands they have worked hard to build. We listen closely, learn from the people running their spaces and work through the challenges together. Creative ideas and practical decisions develop side by side.

03 / HOW WE WORK

Working together,
across projects and borders.

Our teams bring international experience and local understanding to each project. We help clients develop new concepts, establish design standards and adapt their spaces to different buildings and markets, keeping the brand’s character clear while responding to local needs.

Over more than two decades, our work has grown through lasting relationships. We collaborate with clients’ own teams and project partners, contributing where we can make a difference and bringing what we learn from each location into the next.

projects
offices

OUR LEADERSHIP TEAM

Meet the leaders and regional partners behind Fresh’s work.

Simon Wardle

Simon Wardle

CEO

Global
Andres Perea

Andres Perea

COO

Global
Paul Innes

Paul Innes

Creative Director

EMEA
Kristopher Jones

Kristopher Jones

Director of Architecture

EMEA
Gerhard Els

Gerhard Els

Senior Partner

EMEA
Tienie Van Rooyen

Tienie Van Rooyen

Senior Partner

EMEA
Kamber Aydin

Kamber Aydin

Architect

EMEA
Patti McNair

Patti McNair

Principal

North America
Tiera Lindsey

Tiera Lindsey

Design Director

North America
Jordan Parnass

Jordan Parnass

Principal, JPDA

North America
Alejandra Acosta

Alejandra Acosta

Studio Manager

Latin America
Juan Gaviria

Juan Gaviria

Director of Projects

Global
Jennifer Carty

Jennifer Carty

MD and Creative Director, Altus

Latin America
Aimée Peniche

Aimée Peniche

CEO, SP360

Latin America
Luis Manuel García Olivares

Luis Manuel García Olivares

Design Director & Partner, SP360

Latin America
Keiko Uchiyama

Keiko Uchiyama

Director, Tokyo

Asia Pacific
Staircase and product displays in the Arc’teryx Hamburg store

OUR EXPERTISE

Find expertise in your industry.

Explore how we approach the opportunities and challenges in your sector, combining international experience with local understanding.

Explore our expertise
Meeting room in the completed E5 Pharma workplace

OUR SERVICES

Find support for your project.

Bring us in for a specialist service or work with our team from the first idea through design, architecture and delivery.

Explore our services

Global reach. A local conversation.

Start here. We’ll connect you with the right team.

hello@fresh.international

Prefer a local team? Choose your region.