TRANSFORMING A SPACE FOR THE DESIGN SHOW
Duka asked Fresh to launch the ‘Sealskin’ range of shower products with space at KBB 2020, Europe's leading kitchen, bedroom and bathroom design show at the NEC, Birmingham, UK. The brief was to transform the space with a focus on the showers products.
We designed 4 shower pods that would display the 4 x different enclosures. Wooden display pods and a 4m graphic of the woodland really reflected the strong brand identity of Sealskin.
The room was converted with the help of the white voil, precision lighting and an up and over wooden structure over the central canopy.
A key design element of the enclosures are the hinges, these were displayed in individual boxes, placed on a perspex water droplet graphic.
The finish touches to the room were the bowls of fruit, lanterns and beautifully coloured tulips - a symbol of the brands' proud Dutch heritage.
The display PODS were such a success we decided to keep them displayed at the Duka head office.