a powerful retail space for Women
Fresh Network Member, SP360, created an exclusive space for women with Nike Women Mexico Marketing.
A house in the Juarez neighbourhood was completely remodelled to project the philosophy of the brand, show the virtues of the product, make it a place to exercise, try on and purchase sportswear.
Inside, Mexican design details were applied and artists Paola Delfín and Lourdes Villagómez were hired to create murals of Mexican athletes on the stairs and the roof garden. A dividing mesh made with threads in a Mexican pattern, Acapulco chairs and display furniture created a unique environment. Technology is present in digital screens to purchase online and print photos.