Automotive & EV Showroom Design
A clear brand experience, from first visit to ownership.
A retail studio, a flagship and a dealership have different jobs to do. We work with automotive and electric vehicle brands to understand their sales model, the customers they want to reach and the relationship they want to build. That gives the design a clear purpose, from the first encounter with a vehicle to advice, handover and aftercare.
We bring the perspectives of brand teams and the people operating each location into the design process. Vehicle presentation, customer movement and the work of sales and service teams are considered together. Whether developing a concept or applying existing standards, we help carry the brand’s intent through the decisions that make the location work.
Define the customer experience
We explore your audience, product offer and approach to sales with your team. This informs the role of each space, how vehicles are presented and where customers can explore, talk and make decisions. Layouts and visualisations make the proposed experience clear before it moves into detailed design.
Plan the facility around its operation
We consider vehicle access and movement alongside arrival, consultation, delivery and service reception. The brief reflects the format and the operating team’s needs, so that customer areas and the work behind them are planned as a connected whole.
Develop and implement the design
We develop concepts and design information, or work within your existing standards. Site assessments, surveys and local architectural input bring building constraints, approvals and landlord requirements into the discussion early, helping your team make informed decisions about each location.
A selection from our wider portfolio, built over more than two decades.
Lexus
The brief brought a refined customer experience together with the day-to-day workings of a dealership. Fresh worked with the client on planning, layouts and concepts, considering the journey from arrival through to delivery.
Read the project story
Read the INEOS Grenadier project storyINEOS Grenadier
INEOS needed a retail environment that expressed the Grenadier’s character. We worked to bring its practical capability and lifestyle appeal together, with the customer’s interests and expectations guiding the design.
Read the project story
