International Design Rollouts & Brand Standards
Helping your brand grow without losing what makes it yours.
An international programme brings one brand into different buildings, markets and communities. We help your team establish what needs to remain consistent and where the design can respond to its setting. The customer experience, the operation and the character of the brand guide those decisions.
We can develop concepts and standards or work alongside your in-house team to implement an established design. More than two decades of international work have taught us to ask questions early, listen to local teams and make responsibilities clear. We help connect the brand’s ambitions with the realities of each opening, staying involved as the details are resolved.
Set clear, workable standards
We translate the brand and customer experience into guidance for layouts, materials, fixtures, signage and graphics. We explain what needs to stay consistent and where teams can adapt, so that the standards support decisions across different formats and markets.
Test before extending the programme
Visualisations, test fits, prototypes and pilot locations help your team assess how a concept works in practice. We bring lessons from buildings, operators and customers back into the guidance, refining the approach before it is applied more widely.
Understand the local requirements early
We bring surveys, due diligence and local architectural knowledge into the process before assumptions become commitments. Permitting, landlord requirements, building conditions and local ways of working inform the scope and the decisions your team needs to make.
Work alongside the delivery team
We coordinate with central brand teams, local operators, landlords and project partners to carry the design into each location. Design development, reviews, project management and construction observation support the agreed scope, with clear communication about decisions that affect the brand, budget or programme.
A selection from our wider portfolio, built over more than two decades.
Read the Arc’teryx, Copenhagen and Oslo project storyArc’teryx, Copenhagen and Oslo
Two Nordic stores brought different buildings and local requirements. Fresh supported both through early due diligence, test fitting and coordination, with each programme running eight months from initial assessments to opening.
Read the project story
Read the Harley-Davidson project storyHarley-Davidson
Work across more than 600 locations shows the ongoing task of expressing one brand through different sites and communities. Fresh’s involvement brings architecture, retail design and attention to brand details together.
Read the project story
Mango
Fresh supports Mango’s in-house design team with executive architectural services in European markets. The work focuses on local compliance, permitting and landlord requirements as the brand delivers its stores.
Read the project story
Polaris
The Polaris image program illustrates the standards side of the work: bringing materials, graphics, fixtures and layout into practical guidance for dealers. The aim was to give dealers a clear framework for expressing the brand within their own facilities.
Read the project story
Read the lululemon project storylululemon
Across European store projects, Fresh has supported lululemon through design, visualisation, surveys and due diligence, connecting the brand’s plans with the requirements of individual locations.
Read the project story“The Fresh team is easy to work with and exceptionally responsive to our needs.”
Brad Nicolai
President, JN Group
