Policy Powerhouse
Brand strategy, visual and verbal identity, art direction and website design.
Insurance for the outright & out there
Fresh partnered with Policy Powerhouse to develop its brand strategy, visual and verbal identity, art direction, website design and writing.
Using smart technology and enhanced data supported by experts, Policy Powerhouse delivers non-standard insurance which saves its customers time and money and ensures they have the right cover in place.
A distinctive visual and verbal identity
Every brand needs its unifying colours. We added icons inspired by the almost uninsurable, from windmills and castles to houseboats and thatched buildings.
Bold colours, strong photography and unique glyphs work alongside a commanding tone of voice, confident of what the brand is and who its customers are. We see “the Power” not only in the name of the brand but in every detail.
Bringing the brand into everyday use
Following the strategy and identity work, we helped Policy Powerhouse write and design its campaigns and a new website, alongside pitch decks, business cards, letterheads and digital stationery.
Together, these elements create a bold identity for Policy Powerhouse that takes insurance to another level.
