Establish the direction
We explore your offer, audience and ambitions to understand what makes the brand distinctive. This direction becomes a reference for the identity and the way the business communicates.
Our services
BRAND STRATEGY & DEVELOPMENT
Make the brand distinctive, wherever people encounter it.
Your identity should express what your business stands for and make sense to the people you want to reach. We connect brand strategy with visual and verbal identity, building a direction that can work across communications, digital touchpoints and physical spaces.
We can help establish a new brand or develop an existing one. Working with your team, we turn positioning into practical choices about messaging, graphic language and how the brand presents itself.
HOW WE CAN HELP
Develop the identity
Visual and verbal elements are considered together. Colour, typography, imagery, graphic devices and tone of voice should express the same character while working across different formats.
Help teams apply it
Guidelines and applications make the identity usable. We consider campaigns, websites, business materials and spatial expression so the people managing the brand can carry it forward consistently.
PROJECT HIGHLIGHT
Policy Powerhouse
For Policy Powerhouse, Fresh developed brand strategy, visual and verbal identity, art direction, website design and writing. Confident messaging, bold colour and distinctive glyphs carried the identity through campaigns, the website and business materials.
Read the project storyBring the thinking into your project.
Talk with our team about your building, your brief and the support you need.
Discuss your project
