Plan the experience
We consider arrival, circulation, product discovery and the work behind the scenes. Layouts connect these activities to the brief, giving your team something concrete to discuss and refine.
Our services
CONCEPTUAL DESIGN
Turn an ambition into a space your team can explore.
A concept needs to express the brand and work for the people using it. We bring the brief into layouts, customer journeys, materials, fixtures and visualisations, helping your team understand how the experience could come together.
We work through options before the design moves into detailed information. Testing the concept against the operation and the building helps identify what is essential, what can adapt and which questions need further work.
HOW WE CAN HELP
Make the idea tangible
Materials, lighting, fixtures and brand expression establish the character of the space. Drawings and visualisations communicate the proposal so design decisions can be reviewed together.
Test before repeating
A pilot or prototype can show how a concept behaves in a real setting. We use that learning to refine details and distinguish the elements that define the concept from those that can respond to each location.
PROJECT HIGHLIGHT
INEOS Grenadier
Fresh developed the Grenadier retail concept and tested it in an open industrial unit and a conventional car showroom. The pilots helped refine the format and establish where dealers could adapt furnishings within agreed material and quality standards.
Read the project storyBring the thinking into your project.
Talk with our team about your building, your brief and the support you need.
Discuss your project
